Johnnie Walker Takes a Bold Step Forward

Mini-movies can always backfire on a brand. Usually, the most interested audience are the brand managers at the company. Consumers' attention spans continue to decrease as content on demand increases. We had almost written off the viability of the vignette. Until Johnnie Walker.
Shot in one single take, the 5 minute video takes a stroll through Johnnie Walker's history starting from the beginning to the whiskey's place in current culture. Admittedly, the history of Johnnie Walker was not on the top of our lists of things that we may find interesting, until it was presented in this format. The quality of the timing and the story is appealing and by understanding the brand's history one can begin to feel connected to it.
Nice work.