Surprise! Advertising Is Not Dead

Contrary to what the pundits have been spouting for the past decade, advertising is not dead. In fact, it is more alive and popular than ever.

While there have been changes and course corrections in some of the more traditional media, the popularity of advertising is evident on countless new mediums. Witness advertising on the different transit systems, billboards, escalators, grocery carts, gasoline pumps, T-shirts, pizza boxes, grocery receipts, bus shelters, park benches, buildings, movie theaters, airline boarding passes, washrooms, baseball stadiums and of course everything related to the Internet.
 
So, is advertising dead? Certainly not. It's just that the venues to reach different targeted groups - your customers - have changed and multiplied.

Esparza Advertising.